Burger King Case Study Example | Topics and Well Written Essays - 1250 words

Burger ability - Case Study ExampleThe commercial besides sampled reactions from actual customers who were offered an alternative burger from competitor brands after they had placed orders for the walloper burger from Burger King. This commercial went viral online and further its popularity was enhanced by telecasting set commercials and adverts online and in print. The blend of the online viral and television driving forces is indeed the genius part in Burger Kings walloper Freakout marketing campaign. This marketing strategy captured larger markets than online or television campaigns, each apply on their own, would capture (Eick). The television commercial was viewed by thousands and thousands of people and the marketing message reached not only when the typical whopper bugger fan but so many other people who could potentially begin to prefer the whopper burger to other brand burgers. Burger Kings utilization of the Whopper Freakout television commercial in strategic slot s such as during breaks in major sports tournaments was another genius sham that captured the attention of numerous Burger Kings male customers and sports enthusiasts who were fans of the whopper bugger. The online campaign in the form of the viral video was also another brilliant move by Burger King. Although quite different in sentiment than other viral videos, the Whopper Freakout online campaign generated over 1.3 million views of the original 7.5 minute video (Eick). Reactions from received customers in the video hit home more for viewers whose reactions largely ranged between increased commitment to the whopper bugger and interest in it from audiences who had not previously ordered the whopper bugger (Eick). It is also clear that Burger Kings Whopper Freakout campaign also hit the mark when buzz created from the television and online campaigns served to generate more interest on the video posted on Burger Kings whopperfreakout.com website and on YouTube. The success of thi s marketing campaign can also be seen on analysis of how popular online searches for the keywords whopper burger and other words related to this product were in the period following the launch of the campaign. When considering online statistics, this marketing campaign is easily termed as brilliant based on how its online popularity, soon after the campaign was launched, ranked high than the online popularity of one of the 2008 U.S top presidential candidates, Hillary Clinton, at the same period of a peak political event. The hits for the Whopper Freakout video on whopperfreakout.com were ranked above the hits on hillaryclinto.com from people searching for information on this presidential candidate (Eick). On negative analysis, could Burger Kings marketing campaign stomach advertised the whopper burger so much to the loss of popularity of other products in its chain? There is a chance that this could have been the upshot of the Whopper Freakout campaign. It could also show that Bu rger King achieved its marketing goal of proving that the whopper burger was central to the American food culture. Burger Kings Whopper Freakout campaign gave a whole new meaning to viral marketing and what it can do for a business and its products. From the Burger King case as well as from an entire marketing perspective, viral marketing has its pros and cons. Viral marketing is a great way for a business to gain exposure